What We Do

Equity Agenda envisions a world where neither gender nor other intersecting identities limit one’s life potential. Equity Agenda’s mission is to collaborate with and support local governments and allied nonprofits to create equitable communities, transforming the world one community at a time.

How We Do It

Equity Agenda provides strategic resources and technical assistance to municipal government leaders and to mission-aligned nonprofits to achieve gender equity in their communities.  Equity Agenda has partnered with the Mayors Innovation Project to launch the Women Mayors Network, which provides gender-diverse mayors with tangible support, resources, and assistance.

Equity Agenda amplifies the positive impact of community-focused activism by providing supportive and collaborative expertise to community leaders. Equity Agenda uses an intersectional approach to engage in public policy R&D, convene leaders to learn from and support peers, collaborate with other policy experts and organizations, and provide support including direct advice, training, and consulting for municipal leaders and nonprofit partners.

Equity Agenda’s approach is based in the understanding that gender is one of many possible intersecting identities that must be addressed in our work, and that the leadership of those with intersecting identities must be prioritized.  

Clients and Partners

Who We Are


Image of Heidi, a white woman with brown shoulder length hair and a blue shirt.

Equity Agenda’s Founder, Heidi Gerbracht, is a municipal expert and strategist with more than two decades experience working on feminist policy issues and in and with local governments.  Most recently, she developed, launched, and managed a successful national program working with city governments on environmental health. Heidi is responsible for wins on issues ranging from paid family leave to firefighter diversity to limiting toxic chemical exposures for pregnant women and children in cities as diverse as Columbia SC, Salt Lake City UT, Burlington VT, and Austin TX.  She has taught at the LBJ School of Public Affairs on the intersection of municipal government and gender equity. Heidi serves as the Finance Committee Chair for URGE: Unite for Reproductive and Gender Equity. She is a former Board Chair of Annie’s List, and now serves on the Board of the Annie’s List Training and Engagement Fund.

Advisory Board

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Danielle Adams, Vice Chair, Soil and Water Conservation District, Durham NC

A lifelong resident of Durham, North Carolina, Danielle Adams served three terms as a member of the Durham County Soil and Water Conservation District Board of Supervisors, including one term as Vice Chair. She was first elected in 2008 at the age of 24, and during her first term she received the 2012 Supervisor of the Year Award for the State of North Carolina. Danielle works as the Southern Coordinator for Local Progress, a national non-profit that provides networking and policy support to local elected officials across the country housed in the Center for Popular Democracy.

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Diana Bruce, Principal, Washington D.C

For the past 25+ years, Diana Bruce (she/her/hers) has dedicated her career towards advancing access and equity through child and adolescent health, reproductive health, HIV/STI prevention, sexuality education and LGBTQ advocacy. Diana is Principal at Collaborate with Diana Bruce (www.dianabruce.com) where she advises organizations on advancing gender equity and diversity. Prior to starting her own firm, Diana served as Director of Health and Wellness of the District of Columbia Public Schools for a decade, as well as Co-Interim Executive Director and Director of Policy and Government Affairs for AIDS Alliance for Children, Youth and Families before that.

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Jenny Dodson Mistry, Senior Manager, NIRH, New York

Jenny Dodson Mistry is the Senior Manager of Special Initiatives at the National Institute for Reproductive Health, where she supports organizations engaged in local-level, proactive policy work and leads NIRH’s Local Reproductive Freedom Index initiative. She also oversees NIRH’s LARC Access Project, which works to expand access to contraception using a patient-centered framework. Jenny is an active volunteer with NJ SEEDS, an organization that increases access to quality educational opportunities for low-income students. Jenny holds a B.A. in Political Science from the University of Michigan, and a MPH from Columbia University.

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Kristin Gwinn, Council Aide, Tempe AZ

Kristin Gwinn has been a Council Aide with the City of Tempe since 2015 and has worked on programs and policy issues including equal pay, earned sick days, Tempe’s free preschool program, drought resiliency, and renewable energy. She currently serves on the City of Tempe’s Diversity Steering Committee which focuses on equity and inclusion, particularly within human resources policy and employee benefits. Prior to her tenure with Tempe, Kristin served as the Executive Director of Protecting Arizona’s Family Coalition (PAFCO), a coalition of 100+ human services providers across Arizona, serving as their chief lobbyist to the State Legislature.

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Natasha Harper-Madison,
Council Member, Austin TX

Born and raised in East Austin, Council Member Natasha Harper-Madison shares the strengths and struggles of her community. She overcame the challenges of childhood poverty to become a successful owner of her own business. The lessons she learned about the obstacles facing her and her fellow entrepreneurs pushed her towards advocacy. She served as president of the East 12th Street Merchants Association and founded East Austin Advocates, a nonprofit that connected under-represented residents with the resources they need to succeed. That community-level activism sparked Natasha’s interest in seeking public office, a mission she fulfilled with her successful campaign for Austin City Council’s District 1 seat in 2018.

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Ceri Jenkins, Co-Managing Director, Mayors Innovation Project, Madison WI

Ceri Jenkins is the Co-Managing Director of the Mayors Innovation Project (MIP), a national learning network of mayors based at COWS, at the University of Wisconsin-Madison. At MIP, Ceri produces bi-annual meetings and policy research on progressive local policies, including city governance innovation, food and health. She also works with networks that connect higher education to city government: UW’s UniverCity Alliance, EPIC-N and MetroLab. Prior to this role, Ceri coordinated the Working Poor Families Project, the Evidence-Based Health Policy Project at UW’s Population Health Institute and served as a Program Officer at the Pew Charitable Trusts.

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Lauren Kuby, Vice Mayor, Tempe AZ

Vice Mayor Lauren Kuby was elected to the Tempe City Council in 2014 and re-elected on March 13, 2018. As a Tempe Councilmember, she has led Tempe’s efforts for social, economic and environmental sustainability, including: equal pay, earned sick days, green building, animal protection, urban forestry, government transparency, and campaign-finance reform. As manager of community engagement for Arizona State University’s Global Institute of Sustainability, Lauren champions urban sustainability practices and solutions and brings together the ASU community, local small businesses, nonprofits, and neighborhood organizations to address the three Es: economy, equity, and the environment.

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Candice Quarles, Council Member, DeSoto TX

Candice Quarles was elected to the DeSoto City Council in May 2016. One of the guiding reasons that compelled Candice to run for City Council was to ensure that the next generation continued to have a real voice in helping to shape the future of the city. Candice, a native of St. Louis, MO, received her Bachelor’s degree in Personnel Psychology from Missouri Western State University, and thereafter completed a Master’s Degree in Managerial Leadership with an emphasis in Human Resource (HR) Management from Webster University. She’s a proud member of Delta Sigma Theta Sorority Inc. For her civic and corporate contributions, she was named to the 2014 Dallas Business Journal’s 40 under 40 distinction, which recognizes the top up-and-comers in the DFW area.

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Satya Rhodes-Conway, Mayor, Madison WI

Satya Rhodes-Conway is the 58th Mayor of Madison. She has extensive experience in local policy and practice, having worked with mayors across the country for over a decade, and serving three terms on the Madison Common Council. Elected in 2019, she is the city’s second female mayor and the first out LGBTQ person to serve as Mayor of Madison.

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Equity Agenda is proud to be a project of the Social Good Fund.